(continued from above)
"The Transformers franchise has helped introduce Camaro - and Chevrolet - to
a whole new generation of fans," said Rick Scheidt, vice president of Chevrolet
marketing. "Its role in the films helped make the Camaro the best-selling sports
car in America, and one of the best-known cars of any kind around the world."
The fifth-generation Camaro previously played Bumblebee in the 2007 film
Transformers and in the 2009 film Transformers: Revenge of the Fallen. The films
generated $1.5 billion in global box-office sales, and helped reintroduce the
Camaro to consumers after a seven-year hiatus from dealerships.
In 2009,
the Camaro was the most-searched-for car on the web, according to Yahoo! Autos,
even though the first models didn't arrive at dealers until late that year. In
2010, the Camaro assumed leadership of the U.S. sports car market from the Ford
Mustang for the first time in 24 years. This year, the Camaro continues to lead
the segment, fueled by the introduction of the Camaro Convertible. Chevrolet has
sold 40,275 Camaros this year, compared to the Mustang sales of 30,206.
That momentum is expected to accelerate early next year with the introduction of
the 550-hp (405 kW) 2012 Camaro ZL1, as well as limited-edition models such as
the Transformers Special Edition.
2012 Camaro Transformers Special
Edition
The 2012 Transformers Special Edition will be offered as a
$3,000 package on 2LT and 2SS Camaro Coupes with Rally Yellow paint. In addition
to the content offered in the popular RS appearance package, the Transformers
edition will feature black rally stripes that stretch over the hood, roof,
decklid and unique high-wing rear spoiler; 20-inch, black-painted wheels wrapped
in high-performance summer tires; and Autobot Shield logos on the center caps
and front quarter panels.
Inside, the 2012 Chevrolet Camaro Transformers
Special Edition has a black leather interior accented with yellow stitching on
the instrument panel, center console, armrests and seats. Autobot Shield logos
are embroidered on the front headrests, as well as the center console lid.
Two dealer-installed options are also available: exclusive, 21-inch,
black-painted wheels and a black ground-effects package.
Customers may
begin ordering the 2012 Camaro Transformers Special Edition in July, with
vehicles arriving at dealers in the U.S. and Canada in September.
About Transformers: Dark of the Moon
Transformers: Dark of the Moon
is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy &
Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are
Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. When a
mysterious event from Earth's past erupts into the present day it threatens to
bring a war to Earth so big that the Transformers alone will not be able to save
us. The movie stars Shia LaBeouf, Josh Duhamel, John Turturro, Tyrese Gibson,
Rosie Huntington-Whiteley, Patrick Dempsey, Kevin Dunn, Julie White with John
Malkovich and Frances McDormand.
