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Review (2/2)

BMW 328 Homage Concepts Pays Homage to the Beautiful 328 From 1930s

Source: BMW | Published: Sun May 22, 2011

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Characteristic Kidney Shape

The vertically positioned double kidney grille imitates the slim, vertical kidney design of the early BMW models. In those days, the BMW 328 was one of the first BMWs to feature it, after which it became further established with later BMW models. On the BMW 328 Hommage, the vertically mounted kidney grille is dynamically incorporated into the flat silhouette. It slants back roughly in the middle, thus blending in with the bonnet and the dynamic silhouette when viewed from the side. On the other hand, from the front it appears to be standing upright. The kidney grille bars are more prominently curved than the kidney grille surround itself. The vehicle displays the extremely round and appealing design of the original BMW 328 kidney grille when viewed from the side. The kidney grille surround is also distinctively three-dimensional, appearing to continue in-side the vehicle. Its front surface is finished in polished high-gloss, whilst the side surfaces have a matt finish. This detail gives the kidney grille a very high-class and up-to-date appearance. Behind the kidney grille bars, black horizontal fins obstruct the view into the engine compartment - just like on the 328 of 75 years ago.

Athletic Rear End

The rear end takes on the design vocabulary featured on the front of the vehicle. Similar to the front end, sections of the sidewall form the framework for the de-sign elements that appear to protrude from the rear end. Between them, located far to the outside, are two clearly and concisely designed taillights sporting the characteristic BMW L shape. Two filigree luminous elements reflect a strongly curved interpretation of the typical BMW L shape, whilst a concisely constructed bar fitted to the outside of the lamp is directed vertically downward, separating the lamps towards the outside. The modern functional design of the taillights underlines the technical appeal of the vehicle.

The powerful sculpturing of the rear end also visually conveys the BMW 328 Hommage's lightness. Large vents and openings characterize the rear end, giving it a light appearance. The distinctively horizontal section below the taillights forms a counterpoint to the intense sculpturing, emphasizing the width of the vehicle. Below that, the rear of the car is strongly arched, a concise line partitions the surface, thereby providing an air of lightness. This large sculptural element adopts the form language of the front-end design surrounding the kidney grille. The wing-shaped element tapers both upward and downward, thus revealing two large latticed air outlets. The circular tailpipes are located inside these two openings. They protrude prominently out of the lattice and, combined with the distinctively designed wing shape of the lower air intake edges, underscore the power of the straight six-cylinder engine.

Clear and Functional Interior

The interior of the BMW 328 Hommage visualizes the functional passion the BMW 328 exuded already back then. Thus the design of the interior is also pure and functional today. The entire interior structure is made of CFRP, conveying the lightweight construction concept of the BMW 328 into the inside of the car both visually and functionally. Due to the special application of materials, openings and freely suspended elements, the surfaces and different levels create an all-embracing feeling of lightness.

Through the use of CFRP inside the BMW 328, the "layering" design principle, with which shapes take on clear functions, adopts a completely new form of expression. Due to its exceptional characteristics, CFRP is in itself robust and can be shaped into self-supporting structures. Hence, only two large surface areas - so-called layers - define the interior of the BMW 328 Hommage. Both of them start at the bonnet and protrude into the interior. One of the layers extends to-wards the driver, reveals the entire driver's workplace comprising steering wheel, control elements and scoop, thereby separating the driver and co-driver areas from each other. This spatial separation is indicated by a further material: the elegant, brown leather interior extends from the entrance across the driver's area, over the seats to the scoop, thus becoming an integral part of the design vocabulary of the first layer. At the same time, the surrounding graphics comprising material and geometry create a link with the co-driver. On the driver's scoop, a silver-colored logo bearing the number 75 also gives indication inside the car of the festive occasion in honor of the BMW 328 Hommage.

The second layer begins next to the scoop, making a sweep towards the co-driver, then to float freely in front of him. This gesture creates a sporty but light sense of spaciousness, opening out a functional area in front of the co-driver. Between the driver and co-driver a multitude of recesses in the instrument panel and centre console create an airy and harmonious spatial experience, bringing the driver and the co-driver slightly closer to each other again in a sweeping gesture. The lines of the woven carbon fibers complement the interior design vocabulary perfectly.

Viewed from above, a slightly asymmetrical design of the bonnet and windscreen underscores the driver-orientated construction of the BMW 328 Hommage. The windscreen is larger within the driver's area, so the lines of the powerdome are of different length. Behind the windscreen they continue in the inside of the car, so that at this point both the interior and the exterior appear to be intertwined.

Details Derived from Motor Racing

The interior design of the BMW 328 Hommage comprises a number of details that are reminiscent of the successful motor racing history of the BMW 328. For example, the slightly asymmetrically designed windscreen has a recess in the middle, similar to the windscreen design of earlier racing cars. Simultaneously, it marks the areas in which the driver and co-driver sit. Moreover, four wide leather straps run across the bonnet, which appear to dive under the side shoulder surfaces to be continued on the side. This detail, which used to be considered an extremely sporty attribute, is also featured on the BMW 328 Hommage. Combined with the high-gloss aluminum safety buckles, the leather straps provide a touch of class in contrast to the very technical-looking carbon fiber. The modern quick-release fasteners for securing the bonnet bring racing of the past into the present. On the driver's scoop a large silver "75" as well as a small logo below it signify the reason for the BMW 328 Hommage. Next to it, the integrated tank filler neck protruding from the right-hand side is a striking detail. Whilst it protrudes prominently from the body of the BMW 328, the BMW 328 Hommage features a version that is integrated slightly more into the bodywork.

The large, prominently designed individual round headlights of the BMW 328 Hommage are reminiscent of the headlamps featured on the BMW 328, which were integrated into the wings for the first time. The three-dimensional interpretation of these round headlights is divided into four trans-parent, cylindrical elements, these being back-lit by LEDs. Between them, set-back black concave surfaces symbolize the typical tape cross used on headlights in motor racing. Around the four reflectors an illuminated ring emphasizes the circular design of each individual headlamp.

The two-part light alloy wheels featured on the BMW 328 Hommage are a very special interpretation of the characteristic hole pattern of the original rims. The extremely concave high-gloss black aluminum rim boasts a contrasting silver-grey cover made of glass fiber. The insides of the angular milled holes have a high-gloss finish and are distinctively accentuated by a matt overlay. A black chrome butterfly nut bearing the BMW emblem completes the contemporary version of the wheel.

Lightweight Construction as a Principle

Major parts of the exterior and interior of the BMW 328 Hommage are made of carbon fiber reinforced plastic (CFRP). Whilst in the old days they favored the materials aluminum and magnesium, CFRP is now considered to offer the best ratio between weight and stability. The high-strength fiber fabric is lighter than aluminum, but also more stable. Wherever the material has been used on the BMW 328 Hommage, it is also visible. In this way, the BMW 328 Hommage not only reflects the lightweight construction principle functionally, but also visually. The BMW Group leads the way in the production and use of CFRP in automotive construction and already possesses many years of experience in the series production of CFRP roofs and structural components for the BMW M6 as well as CFRP roofs for the BMW M3.

Not only do the exterior and interior CFRP elements of the BMW 328 make an exceptional statement. The up-to-date implementation of the original vehicle character is also expressed in the choice of other materials used on the inside and outside of the vehicle. Fine leather, matt and high-gloss black polished aluminum as well as the CFRP interior visualize in the BMW 328 Hommage the pure and functional roadster character of the sports car of that day. Inside the vehicle there are also numerous details derived from motor racing, offering a hint of the BMW 328's most successful motor sports career. For instance, the premiere of the vehicle in 1936 did not take place at a motor show, but on the race-track. In its first race, the BMW 328 declassified the entire higher-powered competition and dominated the racetracks of Europe during the years that followed.

Instruments and Tripmaster

The instruments featured in the BMW 328 Hommage are both sporty and functional to an equal extent. The sparse instrument panel is dominated by the only round instrument - the prominently designed rev counter. Like the cockpit of the BMW 328 and typical of a sports car, the instrument cluster indicates in addition to engine speed only the oil temperature, oil pressure and water temperature. To the right of the rev counter, control lamps and a gearshift point indicator complete the instrument cluster. The instrument surrounds are finished in black chrome and made to the highest standards.

The puristic instrument cluster is complemented by the so-called tripmaster. The instrument panel of the BMW 328 Hommage is a fitted with two iPhones located in special holders and which assume additional display functions for the driver and co-driver. They are integrated into the self-supporting structure of the co-driver layer and, like the instrument cluster, are accommodated in a high-grade aluminum housing. The shape of the housing itself imitates the design of classic stopwatches, the two functions of the tripmaster being accessible
through two further openings. Firstly, the iPhones function as stopwatches for measuring lap times and secondly as GPS roadbooks. Using two iPhones the driver and front-seat passenger/co-driver respectively can use both functions at the same time. After a journey, the iPhones can also be taken away in their holders.

Apart from the instruments and the tripmaster, the BMW 328 Hommage is also fitted with further features taken from motor racing. In addition to being equipped with just the bare essentials in order to save weight, the BMW 328 Hommage is also fitted with modern 4-point seat belts, ergonomic seats and the "bone", a kind of emergency switch-off for the vehicle electronics, which is located between the two seats. The brushed aluminum belt retainers located next to the headrests ensure optimal guidance of the belts. These high-class, functional details are concealed behind the headrests, blending in harmoniously with the overall concept.

BMW 328 Hommage Concept: Photo Gallery, Review (1/2) and Specifications

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