Photo Gallery, Review & Specifications |
2010 Mazda Shinari Concept
The Mazda Shinari is a pure design concept model of a four-door, four-seater sports coupe which perfectly expresses the 'Kodo - Soul of Motion' design theme in a graceful and carefree form. (continued below)
2010 Shinari Concept Photo Gallery |
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Shinari Concept Showcases Mazda's New "Kodo" Design Theme
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Source: Mazda | Published: Wed Sep 08, 2010 |
(continued from above)
The Japanese word Shinari describes the powerful yet supple appearance of
great resilient force when objects of high tensile strength, such as steel or
bamboo, are twisted or bent. It also refers to the appearance of a person or
animal as it flexibly transforms its body to generate a fast movement. Within
this movement, Mazda designers discovered the potential to realize 'Kodo - Soul
of Motion'.
One glance at Shinari stirs the emotions. Its form expresses
the powerful movement of a lean body with highly developed muscles, supple but
at the same time filled with tension. Mazda's desire is to reach car lovers'
hearts and go beyond the notion of rational logic. This form purely embodies
that desire.
Designer's Challenge
Yasushi Nakamuta, the
chief designer who led the design of the third generation Mazda MX-5, was the
first to begin the ideation of the Shinari concept: "The challenge for us was to
create an innovative new expression for energetic and powerful movement;
something that we had never attempted before. We began by developing the design
around the image of a predator, as it strikes at its prey, or the stabbing
movement in kendo, Japanese fencing, to express the instant where accumulated
force is released.
Translating this initial moment of 'instantaneous
movement' being pursued by Mazda design into the Shinari concept car presented
various challenges to both the designers and the modelers working on the
project. The process involved a series of activities that saw the team draw
inspiration from a variety of places. This included each team member creating
sketches and freely sculpting models from clay to represent their own
perceptions of 'Kodo - Soul of Motion'. It then continued with the exploration
of the functional beauty seen in traditional Japanese crafts and the motion
witnessed in Japan's ancient martial arts.
As the team continued this
exploratory process, Nakamuta focused on a force so powerful that it can bend a
strong section of steel plate. The Mazda Shinari design adds subtle twists and
tension to create forms that express agile and powerful movement, resulting in
the expression of 'Kodo - Soul of Motion'.
Mazda Shinari Concept: Review (2/2)
Specifications |
Key: AT - automatic transmission, MT - manual transmission, F/R/AWD - front/rear/all wheel drive |
Powertrain |
Type |
n/a |
Displacement |
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Power |
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Torque |
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Redline |
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Driveline |
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Transmission |
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Brakes & Tires |
Brakes Front - Rear |
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Tire Size Front - Rear |
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Exterior Dimensions & Weight |
Length |
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Width |
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Height |
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Curb Weight |
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Performance |
0-60 |
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1/4 Mile |
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60-0 Braking |
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Top Speed |
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Fuel Economy |
EPA Fuel Mileage - City/Highway |
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Origin & Price |
Origin |
Japan |
Base Retail Price (MSRP) |
n/a |