The Mercedes-Benz Fashion Force is taking to the streets of New York City in
the new 2012 CLS63 AMG to spot "stylesetters" with fresh, creative design looks
and arresting appeal. Stylist Brad Goreski and a team of Fashion Enforcers are
on duty for five days during Mercedes-Benz Fashion Week carrying out its
mission.
Making its way from Lincoln Center, home of Mercedes-Benz
Fashion Week, to the chicest neighborhoods in downtown Manhattan, the CLS63 AMG
Fashion Force car outfitted in its official badging is pulling over at the sight of a stylesetter
and rewarding them with a ride to their next destination. Each stylesetter
chosen by the Mercedes-Benz Fashion Force is going to have their picture taken
and several are receiving invitations to Mercedes-Benz Fashion Week runway shows
as well as an invitation to the official fashion force culmination event, hosted
by Brad Goreski in the Mercedes-Benz Star Lounge.
"The Mercedes-Benz
Fashion Force car is a statement about New York being one of the greatest
fashion capitals of the world and the confident approach to individualistic
style that people strive to explore throughout this amazing city," said Brad
Goreski.
Fashion Enforcers include an impressive list of leading fashion
bloggers including: Lauren Sherman of Fashionista.com, Jace Lipstein of
Grungygentleman.com, Leandra Medine of manrepeller.com and Kristian Laliberte of
Refinery29.
"Mercedes-Benz has a natural affinity with the world of
fashion with cars that appeal to those with a strong sense of style," said Lisa
Holladay, manager of brand experience for Mercedes-Benz USA. "The 2012 CLS63
AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force
initiative with its fascinating design and significant curb appeal."
The
Mercedes-Benz Fashion Force is on patrol from Thursday, February 10th until
Monday, February 14th. Updates on its possible locations can be found on
Facebook.com/MBFashionWeek and Twitter.com/MBFashionWeek.
Mercedes-Benz
Fashion Week Fall 2011 will take place in New York, NY at Lincoln Center from
February 10-17.
