Twelve modified 2011 Honda CR-Z sport hybrid coupes are featured prominently in the Honda booth at the 2010 SEMA Show. As the first available sport hybrid, the CR-Z demonstrates new opportunities for vehicle personalization among the import tuner community. Several significant vehicles are being unveiled at the show, including two concept vehicles from Honda Performance Development Inc. (HPD): the CR-Z Hybrid R Concept and the HPD CR-Z Racer.

Though neither vehicle is intended for sale, HPD, Honda's North American racing company, was determined to demonstrate the potential of the CR-Z for both street and racing performance. Both vehicles share many performance enhancements, with the CR-Z Hybrid R Concept highlighting Honda-designed street styling and the HPD CR-Z Racer opting for serious racing capability. To demonstrate that capability, HPD will campaign two HPD CR-Z Racers at the 25 Hours of Thunderhill endurance race in December. HPD enhancements to both cars include: a turbocharger and upgraded IMA hybrid system, resulting in an estimated combined 200 horsepower and 175 lb-ft of torque; performance clutch; limited-slip differential; 'circuit-tuned' suspension; upgraded brakes and aerodynamic components.