Hyundai is collaborating with Mummbles Marketing to customize its newest flagship luxury sedan, Equus, for SEMA 2010. The VIP themed "Elegant Equus" from Mummbles Marketing will feature a 450 horsepower, high performance engine and advanced technologies as it aims to be the envy of every high-power executive.

To capture the VIP luxury look, Mummbles Marketing will complement Equus with some of the highest performance products on the market. The "Elegant Equus" will display engine, interior, exterior, brake, wheel and suspension modifications, as well as one-of-a-kind audio and video enhancements. Along with a turbo kit and carbon fiber accessories to enhance Equus' V8 performance, Mummbles will install an Apple iPad to control certain aspects of the vehicle such as ride height, luxury curtains, stereo and windows.

"The Equus is a well-rounded, luxurious car with pure functionality and high-end performance capabilities and our SEMA car will be built with many of the best tools and products for customizing a high-end luxury sedan," said Peter Colello, owner, Mummbles Marketing. "Mummbles' 'Elegant Equus' is the ultimate VIP vehicle and will definitely be a must-see car at this year's SEMA Show."

Mummbles Marketing is teaming up with Legacy Innovations and S-Max to build and manufacture the turbo kit for the Equus and will also be working with Infinity, Mobile Spec and Pyle for the custom audio and video parts on the vehicle.

Mechanically, Mummbles plans to customize the following:

• Legacy Innovations turbo kit
• Nitrous Express kit
• Magnaflow dual-exhaust system

Modifications to the brakes, wheels, tires and suspension include:

• Air Lift digital air suspension
• Wilwood big brakes kit
• 22" x 9.5" Work Equip E10 wheels (front)
• 22" x 10.5" Work Equip E10 wheels (rear)
• Falken FK452 tires (245/30/22 front, 265/30/22 rear)

Exterior modifications will include:

• BASF custom deep burgundy paint
• 717 Motoring five piece body kit
• Carbon fiber hood
• Carbon fiber roof overlay
• Carbon fiber trunk
• Carbon fiber B and C pillars overlay
• LightWurkz headlights (tinted)
• LightWurkz taillights (tinted)
• Tinted mirror signal

Mummbles Marketing will also upgrade the in-car entertainment features on the Equus, including:

• Two Apple iPads
• Apple wireless keyboard
• One 20" Pyle monitor
• Pyle DVD player
• Infinity subwoofers, amplifiers and other components
• JBL MS-8
• Mobile Spec wiring and accessories
•  Kinetik 80 amp power supply