The Jeep brand today
announced it has been named exclusive automotive partner by Activision
Publishing, Inc. for Call of Duty: Black Ops, the year's most anticipated
entertainment launch, which will be released on November 9.
In
conjunction with the partnership, the Jeep brand also announced that it will
produce a limited-edition 2011 Jeep Wrangler Call of Duty: Black Ops Edition.
Available in Jeep showrooms next month, the new limited-edition Jeep Wrangler
will be available at a U.S. manufacturer's suggested retail price (MSRP) of
$30,625 for the two-door model and $33,500 for the four-door (Jeep Wrangler
Unlimited) model. Both prices include $750 destination.
"The Jeep brand's
partnership with Activision marries the world's most capable and iconic vehicle
- the Jeep Wrangler - with one of the world's most popular entertainment
experiences," said Mike Manley, President and CEO - Jeep Brand, Chrysler Group
LLC. "As a result, we are able to expose the Jeep brand and its legendary
capability to an entirely new group of consumers."
"This is a dynamic and
fully integrated partnership that brings together two iconic brands across a
full array of consumer touch-points," stated Brad Jakeman, Chief Marketing
Officer, Activision Publishing, Inc. "From the beginning our teams worked
together to make this a truly creative partnership that added to the consumer
experience of both the Jeep and Call of Duty: Black Ops brands."
The 2011
Jeep Wrangler and Wrangler Unlimited Call of Duty: Black Ops Edition is based on
the Jeep Wrangler Rubicon model and features dark Rubicon wheels in a high-gloss
Mineral Gray. The vehicle's exterior color is black and features Call of Duty:
Black Ops graphics on the roof and front quarter panels. The vehicle also
features taillamp guards and a fuel-filler door from Mopar. Inspired by Call of
Duty: Black Ops, the new limited-edition Wrangler delivers legendary Jeep
capability, aggressive 32-inch off-road tires, live axles with locking
differentials in the front and rear, and a two-speed transfer case.
The
partnership delivers a natural fit including an in-game integration into both
the epic single player storyline of Call of Duty: Black Ops and the title's much
anticipated multiplayer experience.
"It was important for us to make sure
that the Jeep partnership would be authentic and enhance the setting we immerse
our fans in with Black Ops," said Mark Lamia, Studio Head of game developer
Treyarch. "Our work with the Jeep team focused around using the Jeep Wrangler in
our levels, and gameplay experiences, and translating the style and look of the
vehicle in Black Ops to the Jeep on the showroom floor that our fans can own."
Call of Duty: Black Ops
Call of Duty: Black Ops will be
released worldwide on November 9th for the Xbox 360 video game and entertainment
system from Microsoft, PlayStation3 computer entertainment system, Nintendo Wii
and Windows PC.
