Starting on January 20, BMW customers will have unique access to the creation
of their custom-made BMW X3 vehicles via an online video portal that will show
them footage of their customized X3 being produced at the company's plant in
Spartanburg, SC.
"Customization is essential to the new BMW X3. With more
than 10 million distinct configurations available, we wanted to get customers
excited about the birth of their unique vehicle," said Trudy Hardy, Manager, BMW
Marketing Communications and Consumer Events, BMW of North America. "This
production footage of the BMW X3 vehicles from our Spartanburg plant enhances
the overall customer experience that is part of the BMW brand."
Customers
can view the footage by creating a My BMW account on bmwusa.com and entering
their X3 order number or VIN. Using seven cameras in BMW's South Carolina plant,
BMW deliver X3 customers with video that tracks their vehicle through the
various stages of final assembly. The video does not have an expiration date,
giving consumers round-the-clock access to the assembly footage, and the video
can also be downloaded and shared with interested friends and family members.