Starting from today all the Ferrari enthusiasts and clients in India can
count on the official presence of Ferrari in the country, 58th market of the
Prancing Horse, as the first dealership in the heart of New Delhi opens its
doors.
The Grand Opening, dedicated to the local and international media,
was hosted by Ferrari CEO Amedeo Felisa, Ferrari Commercial and Marketing
Director Enrico Galliera, and Ashish Chordia, Chairman of the Shreyans Group,
the Ferrari importer for the country. The Scuderia Ferrari Marlboro drivers,
Fernando Alonso and Felipe Massa, already in Monte Carlo for the next race, sent
their greetings to the guests through a video message, looking forward to coming
to India in October for the first Indian GP.
The street facing the New
Delhi location was panelled for the occasion with great images of the Ferrari
past and present, to tell the story of the passion, the races and the style. The
special preview for the media was held in the over 500 square meters on two
levels of the dealership, with the ground floor entirely dedicated to the range,
and the personalization area to support the client to uniquely configure their
new Ferrari.
During the meeting with the press, Felisa said: "Our
objective was to launch the Indian market in 2011 and it 's a pleasure to
inaugurate this first dealership here today. We feel that this is the right
moment, considering the dynamism of the country and its economy. Here in India
you feel great enthusiasm and a strong connection to the Ferrari brand, which,
even before officially entering India, had already around 50 clients in the
country. Naturally the entire range will be available on this market, imported
by the Shreyans Group, the partner we've chosen and who shares with us not just
the desire to invest, but also the passion for Ferrari and its values."
The dealership carries the Ferrari Corporate Identity with elegant, timeless and
authentic design. It is also sided by the official Ferrari Service, and their
combination will guarantee a top level experience enhanced by the customer best
in class service. Tonight an exclusive dinner will be dedicated to the Indian
clients and enthusiast to celebrate the event.