From mild to wild, and from old to new, this year's Ford Motor Company
display at SEMA has something for everyone. Ford will showcase some of the most
legendary cars in its storied 110-year racing history, introduce a stunning
array of show vehicles, from Fiesta to the Super Duty, and reveal more about
Ford's global performance vehicles, Fiesta ST and Focus ST. Ford is also going
to yank the covers off an all-new 363-cubic-inch Ford Racing stroker engine, and
introduce the latest Ford licensed restoration part that's sure to delight fans
of the classic 1964-66 Mustang.
2012 Ford Focus and 2011 Ford Fiesta at SEMA
Ford's new Focus is making its SEMA (Specialty Equipment Market Association)
show debut with seven customized cars that showcase the possibilities of both
the hatch and sedan. Offering just about anything a customer could want to amp
up the performance and personalization of the car, the Focus models have a wide
variety of upgrades and enhancements. Since launch, the new Focus has been
gaining interest, with nearly 500,000 customers raising their hands to request
more information about the latest small car from Ford.
"Millennials, which this car is all about, want to personalize every aspect of
their lives - everything from laptop covers to body art, and even cars," said
Mike Murphy, C-Car Marketing manager. "Being unique allows them to stand apart
and be different, and all the Focus models we have on display at SEMA live up to
The hot-selling Fiesta adds to Ford's SEMA display, showing off the
possibilities for a car with a style all its own.
"Fiesta is a natural fit for SEMA because it's a unique brand," said Lew Echlin,
Ford Global Car Marketing manager. "One of the top three purchase reasons for
the vehicle is that it fits the customer's personality. That's very rare. It's
an emotional purchase, so owners want to personalize it, with a significant
percentage of them even giving their car a name."
Ford Explorer and F-Series at SEMA
Ford trucks and SUVs are known for their unmatched capability and at this year's
SEMA (Specialty Equipment Market Association) show, they will flex their style
muscle as well. Three Ford Explorer SUVs and four F-Series trucks will be on
display, showing off the extreme versatility of their respective lineups.
"The all-new Ford Explorer lends itself to a lot of customization trends because
there are so many directions you can go in. Whether it's amping up the style,
performance or capability, they all work seamlessly with Explorer," said Melvin
Betancourt, Ford SEMA design manager. "Additionally, the F-Series trucks are the
perfect canvas for customers to personalize. They offer a great wow factor and
can easily be taken to the extreme in terms of performance."