20 years after McLaren launched the iconic McLaren F1 road car, and 26 years 
after McLaren's Formula 1 team joined forces with TAG Heuer, a unique and 
limited edition chronograph watch has been displayed today alongside the McLaren 
MP4-12C at the TAG Heuer Mastering Speed Exhibition at Halle Secheron in Geneva. 
The TAG Heuer MP4-12C Chronograph combines both companies' innovative, 
high-performance and precision manufacturing principles.
The TAG Heuer 
MP4-12C Chronograph matches in its characteristics the unique color, materials, 
and design of the new 12C: the carbon dial is inspired by the 12C's carbon fibre 
MonoCell - an engineering solution inspired by the team's Formula 1 car chassis 
that makes the 12C incredibly light, safe and brings new levels of performance 
to the $200,000 sports car segment. The watch's movement is visible through 
sapphire inserts on the dial, revealing the "engine" behind the watch face. Of 
particular use to pilots and track drivers, the Flyback function allows the 
chronograph to be reset to zero, and immediately restarted by pressing only once 
on the push button.
A specific instrument used in motor sports, the 
tachymeter, indicates what distance is travelled, and the chronograph records 
the time intervals between two locations. Other details reflect the 12C further, 
such as the Titanium case that minimizes weight and the alcantara leather strap 
that was inspired by the 12C's interior materials. The orange superluminescent 
markers on the hands and the orange stitching of the bracelet reflect McLaren's 
historic and traditional road and racing car color. The final detail comes with 
the McLaren speed mark logo on the watch's crown.
The TAG Heuer MP4-12C 
Chronograph will be produced as a limited edition of 1,000 pieces and will be 
exclusively available for purchase through McLaren later in 2011.
No 
information about the price had been given, but we are sure it won't come cheap.