Following overwhelming demand for the first M3 Pure Edition, BMW has announced details of a Pure Edition II for the M3 Coupe in Australia. This exclusive release offers additional features over and above the original M3 Pure as well as providing access to a large range of attention-grabbing paint finishes straight from the BMW Individual color pallet.

All 100 units of the first M3 Pure Edition were snapped up in record time which saw M3 Coupe sales in Australia increase by almost 10% in 2011.

The M3 Coupe Pure Edition II offers the same distinctive design enhancements as the original model, which include highlights such as 19' M Double-spoke light alloy wheels finished exclusively in Black High-Gloss with 245/35 R19 tires up front and 265/35 R 19 tires at the rear, bonnet air intake in Black High-Gloss, BMW Individual kidney grille in Dark Chrome, BMW Individual side gills in Dark Chrome and BMW Individual exhaust tips in Dark Chrome.

Differentiating the Pure Edition II from the original M3 Pure is a multitude of attention grabbing colors from BMW Individual. The selection includes Fire Orange, first seen on the limited edition M3 GTS, Dakar Yellow II, Laguna Seca, Sepang Bronze, and Imola Red. Offered as part of the package costs, the Individual paint finishes alone represent as much as AU$10,000 in added-value.

Completing the Edition II exclusive features are BMW Individual handbrake lever with M Power stitching and door sill finishers with M3 chequered flag inlay.

Starting from AU$145,000 (including GST and Luxury Car Tax) with standard manual 6-speed transmission, just 50 examples the M3 Coupe Pure Edition II are available to order from March to July 2012 production.

BMW M3

The BMW M3 features a 309 kW V8 engine. Peak torque is 400 Nm. The BMW M3 Coupe sprints to 100 km/h in 4.8 sec, while fuel consumption in the EU test cycle is 12.4 liters/100 km.

All M3s, including the Pure Edition, feature the signature variable M differential lock - with up to 100 per cent locking action with fully variable action whenever required - which provides perfect traction for the rear wheels.

Brake Energy Regeneration as well as Automatic Start / Stop function are also standard across the entire M3 range, as well as high-performance ventilated and perforated compound disk brakes.

Like other M3 Coupes, the Pure Edition II also features a lightweight carbon-fiber roof.

2012 marks the 40th Anniversary of BMW M GmbH, BMW's iconic high-performance vehicle division.

BMW Group Australia, Managing Director Phil Horton said the M3 Pure Edition II is just one of a number of exciting M badged models to be released this year as part of those celebrations.

"2012 is set to be a huge year for BMW M with the release of a new M5 followed by the M6 later in the year, as well as the introduction of the M performance vehicle range," said Mr Horton.