Mercedes-Benz USA announced today the 2012 Fashion Collaboration starring the
new SL Roadster with Lara Stone in Calvin Klein Collection, captured by Alex
Prager.
The 2012 Mercedes-Benz Icons of Style images by Alex Prager can be described as:
"A beautiful woman stands alone in the desert, suitcases in hand. Yet in this
21st century update on classic Film Noir, the blonde is her own getaway driver,
outpacing a tornado in a sleek SL Roadster by Mercedes-Benz."
The American photographer and filmmaker, Alex Prager, is known for creating
surreal and enigmatic movie moments inspired by Frederico Fellini and David
Lynch. Yet in her versions - heady with mystery, lust and desire - the woman is
in control. Of her enigmatic images for the 2012 Mercedes-Benz Icons of Style,
Alex Prager said she chose cinematic greats as her Icons of Style.
"I constantly
reference Fellini characters and Hitchcock as well," said Prager.
Dutch supermodel, Lara Stone plays the update on the Hitchcock blonde, a strong
protagonist who overcomes loneliness and fear. This inner strength is
underscored by a timeless and elegant dress worn by Lara Stone and designed by
Calvin Klein Collection's Women's Creative Director, Francisco Costa.
The SL Roadster featured in the latest Mercedes-Benz Icon of Style campaign,
combines technical innovation with sleek sportiness and classic luxury and
reinterprets the legendary Mercedes-Benz classic of the 1950s for today.
Lara Stone commented, "It's an honor to work with Mercedes-Benz on a project
like this. Both Mercedes-Benz and Calvin Klein Collection brands represent great
luxury and timeless elegance and it was a really unique experience."
The Mercedes-Benz Fashion Collaboration, Icons of Style, is making its US debut
at Mercedes-Benz Fashion Week Fall 2012 from February 9-15, 2012.