Ford announced today that World Cup and Olympic gold medal
winner Jonny Moseley will host Focus Rally: America, a five-week interactive
reality show featuring the 2012 Ford Focus that will be produced by Ford and
multiple Emmy Award-winning reality producer Elise Doganieri.
Even though
viewers at home will watch Moseley help bring the adventure to life, they can
still get in on the fun by playing along at home. They can become a dedicated
supporter of a rally team, experiencing the new Focus just as the team members
are and even impacting how quickly the teams move ahead.
Moseley says he's looking
forward to the challenge and excitement of hosting Focus Rally: America.
"I'm very excited to be involved in something as breakthrough as Focus Rally.
The audience interactivity in this program takes reality television and online
gaming to a level that has never been done before," he said. "I am going to be
able to bring adventures and once-in-a-lifetime experiences to the teams and
reward the larger online audience."
Focus Rally: America Takes Audience
Interactivity to New Level
In Focus Rally: America, six teams of two people
will be selected to compete against one another to complete tasks in an exciting
cross-country road rally. They will rely on friends, fans and followers to help
complete challenges along the way. The winning team will receive the title of
Focus Rally: America champion, a grand prize of $100,000, and both team members
will receive a new 2012 Ford Focus. Eight additional Ford Focuses will be
awarded to fans and followers of Focus Rally: America.
Viewers of Focus
Rally: America will be able to play from home in several different ways,
including pledging their support to a specific team by becoming a registered
member of that team. They will aid them in completing their challenges, being
available for assistance and using social media tools to interact with them
during the rally.
By visiting the team's website, followers also will be
able to see what photos, videos and tweets the teams have been uploading.
Followers also will experience the car similar to how the rally team members
are. They will get to see the car in action through webisodes, and also hear
feedback from team members about the car's performance and design. Supporters
even will get the chance to check out the Focus in person if they go to the
location where the rally is passing through, and have the chance to see the
teams compete in live challenges.
As the vehicles the competitors drive
in the rally, the 2012 Ford Focus will be featured prominently throughout the
program. Players will use the vehicle's class-leading new technology - such as
Ford SYNC, MyFord Touch and the Navigation System - to complete tasks and
challenges.