Chevrolet yesterday offered a sneak peek at its Colorado show truck that will
officially be unveiled prior to the 32nd Bangkok International Motor Show, which
begins March 25.
The show truck previews the next-generation Colorado
midsize pickup truck.
Thailand was chosen as the site of the global debut
because of the popularity of pickup trucks and the growing importance of the
Thai market to Chevrolet. In 2010, the pickup truck segment accounted for 43
percent of vehicles sold in Thailand. The new Colorado will go on sale there
later this year.
"Trucks play a key role in most Southeast Asian markets," said
Susan Docherty, vice president, GMIO Sales, Marketing and Aftersales. "Nowhere
is this more evident than in Thailand, where trucks like the Colorado are
ingrained in the local lifestyle. Thailand was a natural place to give the
public a first glimpse of our all-new Colorado."
More information on the
truck will be revealed at the global premiere on March 25.