Lamborghini has already sold more than 12 months' production of its new
Lamborghini Aventador LP 700-4, deliveries of which will start in the second
half of 2011. The long-awaited flagship model is being shown to global
automotive and luxury markets at the Geneva Motor Show.
Stephan
Winkelmann, President and CEO of Automobili Lamborghini underscores: "We
confirmed our long term strategy, which calls for stable and significant
investments in new products even in difficult times. We see a slow but steady
recovery of the market, and we will benefit from this. The extraordinary
response to the new Lamborghini Aventador LP 700-4 is the best proof that our
vision is right."
Lamborghini will also commence deliveries this spring
of its Gallardo LP 570-4 Spyder Performante. The Performante comes as the open
version of the Gallardo LP 570-4 Superleggera, thus completing a rich range
which also comprises the Gallardo LP 560-4 coupé, the Gallardo LP 560-4 Spyder
and the Gallardo LP 550-2 coupé.
1,302 Lamborghinis Sold in 2010
In 2010, Lamborghini delivered a total of 1,302 units to customers
worldwide. The difference versus 2009 (1,515 units) was due to the run out of
the Lamborghini Murciélago in May 2010. Sales for the remaining seven months of
the year were based on the production of just one model, the Lamborghini
Gallardo. Altogether, over a ten year production period, 4,099 Murciélago units
were delivered to customers, making the outgoing twelve-cylinder one of the most
sought-after super sports cars in automotive history and the absolute best
seller in Lamborghini's twelve-cylinder history.
Full year turnover was
at 271 million euros or $371 million in 2010 (281 million euros or $385 million
in 2009). The pre tax result improved versus 2009, while still remaining below
profitability. However, with the new Aventador LP 700-4, Lamborghini has
presented an important new model which will support its ambitions towards a
sustainable and profitable growth path in the future.
The USA remained
the major market for Lamborghini, leading the traditional European markets. In
2010, China has risen to become Lamborghini's second largest market. Here the
company achieved unprecedented results since the opening of its first dealership
six years ago: in 2010, 206 Lamborghini models were delivered from nine
dealerships, representing a 150% growth over 2009.
