BMW Group
DesignworksUSA has partnered with Canopy Airport Parking to create the brand
experience, look and feel for what's anticipated to be the world's greenest
parking facility.
Slated to open in time for the holiday season in
November 2010 with capacity for 4200 vehicles, Canopy Airport Parking is located
at 8100 Tower Road at Colorado's Denver International Airport and showcases a
variety of advanced environmentally-friendly technologies, including solar
power, geothermal, wind, CNG, Biodiesel and hybrid shuttles all helping to
reduce consumption, costs and emissions. Canopy Airport Parking expects to
attain LEED Gold certification and is also striving for Platinum certification
by the Green Parking Council, the non-profit organization responsible for
certifying parking structures that incorporate ecologically and socially
beneficial technologies.
Through this collaboration
DesignworksUSA is developing systems for Canopy Airport Parking that create a
unified and uniquely rewarding customer experience for patrons across all touch
points. This experience will convey Canopy's values in an integrally connected
manner to heighten the sustainable foundations of this facility, and build brand
equity through a highly positive customer journey. This process began with DesignworksUSA first developing an identity that communicates the brand values,
positioning and promise of the facility.
Garage Juice Bar charging
stations for electric vehicles, also co-created by DesignworksUSA, will be among
the many innovative technologies available to customers parking at Canopy
Airport Parking. Garage Juice Bar provides charging on a complimentary basis to
help speed the adoption and deployment of electric vehicles and charging
stations across North America. Garage Juice Bar is a high-power Level-2 EV
charging station with the SAE-approved J-1772 charge point that will work with
all OEM EV cars.
ProPark, the operating partner at the Canopy Airport
Parking Denver facility, is one of the leading parking companies in the United
States and has been instrumental in aiding the evolution of the green parking
movement. This initiative at DIA is the latest example of ProPark's commitment
to advance sustainable systems and design within communities.