The new Lamborghini Aventador LP 700-4 made its formal debut in Japan yesterday, at an VIP event held at Japan's National Stadium, well known as the venue for the 1964 Tokyo Summer Olympics. Stephan Winkelmann, President and CEO of Automobili Lamborghini, and Maurizio Reggiani, Director of Research and Development, attended the debut in Japan.

More than 100 journalists and 500 VIP customers and guests watched a spectacular Aventador slalom race through fire on the stadium athletics track. In the build-up to the car's unveiling, an Aventador film was projected on a stadium maxiscreen and concluded with the lighting of the Olympic flame. 120 Lamborghini flags on the tribunes celebrated the Aventador debut in Japan.

This event completes Lamborghini's worldwide launch operations for the Aventador, which began with its global debut at the 2011 Geneva Motor show. The show was followed by a dynamic international launch in Rome and local presentations in various markets, with events in cities such as Shanghai, Sepang, Hong Kong, Singapore, Bangkok, Monterey, Miami, and Sao Paolo.

The Japanese market and the entire Asian Pacific rim in general is a strategic business area for the Sant'Agata Bolognese-based company, accounting for more than a third of worldwide sales.

In Japan, Lamborghini has five showrooms in Tokyo (in Azabu and Edogawa), Nagoya, Osaka and Fukuoka. The company also boasts a total of 34 dealers in the Asian Pacific rim, with prospects for additional growth in 2012.